We’re cutting right to the chase here: A good website is an incredibly powerful asset to your business so this week we’re diving into:
Why it’s important to own the keys to your kingdom
4 simple strategies to breathe life back into your website
A national favorite’s response to raising gas prices
Let’s get started! ⬇️
Are you flushing thousands of dollars down the drain?
Are you neglecting yours?
Often when we sit down with startup founders to talk about their marketing strategy they have one main thing on their mind: their social media presence.
Yes, social media is a crucial part of your business that shouldn't be overlooked… but, often what founders forget is that the whole point of your social media content is to drive people to your website.
Over-indexing on social media but then having a poorly designed website is like spending hundreds on a new paint job for your car that has a broken engine…
It may look great on the outside, but once you get in and twist the key you immediately lose hope in it.
Your website is your company’s digital engine. You want that bad boy up and running like a dream so your customers stick around for the ride!
Why you need to pay attention your site
By owning your digital home, you have a channel that is not subject to change every time a new feature or update is released. It pays to own the keys to the kingdom!
81% of consumers conduct online research before making purchase decisions. That means if you’re not ranking on Google your market potential is whittled down… a lot.
Optimizing your website for SEO can help with organic search intent and in turn helps your business for years to come.
As Bob Burg, author of “Endless Referrals” once said, “People buy from people they know, like, and trust.” Your website can be a vehicle for providing massive credibility to consumers. And what does credibility equal? TRUST.
So now you know why having a website is important, but let’s chat about how to build a compelling site…
Reviving Your Brand’s Digital Home
It’s not enough these days to pull together a couple photos and product descriptions and throw them up onto a page. That just won’t fly.
In order to capture your ideal customer’s attention, you need to be clear, concise, and a little snazzy… ✨
1. Keep it simple.
Although it may sound surprising, the fewer fonts and colors you apply to your site, the better.
Having a simple UX design not only looks more professional, but it makes it easier for your audience to take the action you are trying to get them to take rather than getting distracted from an overwhelming brand experience.
Take the pictures below for example…
The site on the left is so busy and overstimulating that it feels impossible to find what you’re actually looking for. While the site on the right is clean and concise, cutting down on all the unnecessary elements so the user doesn’t waste time trying to search for what they want.
We suggest using no more than 1-2 fonts and 3-4 colors.
Pro tip: you can jazz up your pages by playing with the shade ranges in your color palette and the style options in your fonts. Don’t be afraid to make key words or phrases STAND OUT with bolded fonts or italics… or both if you’re feeling ~fun~.
2. Make your unique value prop center stage.
When someone lands on your site, they are trying to see if your product or service could work for them. One thing they want to know right off the bat is - what makes your product or service different from the competition?
Brief detour into marketing lesson 101:
Your Unique Value Proposition (UVP) is what sets you apart from the competition and makes your offer superior. Any founder who’s tried to secure funding has heard the infamous question, “what’s your product differentiator?” The answer to that my friend, is your UVP!
Your UVP is something you want to have clearly defined on your website so customers stop their search, and choose you.
3. Don’t forget about SEO.
Remember earlier when we mentioned how the vast majority of purchase decisions start on a search engine? This is why SEO is your best friend.
In his blog post 9 SEO Hacks for Startups With Little Time and Money, marketing expert Neil Patel provides some great tips like using Google Analytics to find keywords and phrases, incorporating infographics to increase traffic, and encouraging user generated content.
Consistently adding quality content to your website is another method that can have a large impact on your SEO. A blog is a great way to start doing this!
4. Tell your story.
We’ve said it before and we’ll say it again, telling a powerful story can make a complete stranger turn into a raving fan in the blink of an eye.
Don’t underestimate the power of the “About Us” page! This is your space to define the who and the what of your business. This page should answer questions like -
Who are you and your team?
Why did you create your product or service?
What change do you seek to make for your ideal customer?
Need help creating a compelling website that stands out in the sea of search results? Our team has helped dozens of startups do exactly that. Schedule a call with us today and let’s chat about bringing your website back to life.
Modern Marketing Moments
Burger King has decided to cut the price of their Whoppers in France as gas prices rise to support the millions of french motorists shelling out money at the gas stations. “[People visit Burger King] because going to a restaurant is a pleasure. Unfortunately, when the difficult times come and all the living costs are increasing, the pleasures are the first things people have to sacrifice,” said Burger King’s Marketing Manager.
This campaign is a great example of making active shifts in your business to support your customers and staying aligned with your brand values - which for Burger King means, “playing a larger role in society”.
Oscar Mayer took a bold stance in their recent marketing campaign themed around the Oscars this past weekend. The packaged food company created various satirical social media ads and even decorated “Wienermobiles” to deploy around the Hollywood neighborhoods with messaging surrounding the gender disparity in the Hollywood film industry. “Directors with wieners are 46x more likely to win than women," read their ad campaigns.
Oscar Mayer strategically leveraged the academy awards to stir up social media conversations surrounding their brand and the long-standing gender disparity discussion. This also stands to promote a pledge they just made within their company, “to hire people who identify as female to create at least half of its video content in 2022 and beyond.”